Superdry was launched in 2003, after an inspirational trip to Tokyo and aims to create ‘future classic’ garments inspired by fusing iconic vintage Americana and high-impact Japanese graphic imagery with a British twist.
It targets the younger end of the fashion market, specifically designing for men and women aged between 15 and 25 years old with affordable, premium-quality clothing, accessories, footwear and cosmetics. Increasingly, the brand appeals to a much broader age group as it develops the breadth and nature of its product ranges. Already well established in the UK, its home market, the Company and its subsidiaries (the “Group”) also operate a signifi cant and continually expanding international business which is developed through websites, wholesale partners, a network of franchise stores and, increasingly, its own stores.
The business has expanded quickly over the 13 years of its life, becoming a truly international brand as it has done so.
Superdry has a significant and growing presence around the world, operating through 515 Superdry branded locations in 46 countries. There are 139 owned stores across the UK and mainland Europe, 208 franchised and licensed stores, all but one outside the UK, and 168 concessions.
Superdry focuses on high-quality, contemporary products that, in varying degrees, fuse vintage Americana and Japanese-inspired graphics with a British style. They are characterised by quality fabrics, authentic vintage washes, unique detailing, world leading hand-drawn graphics and tailored fits with diverse styling.
Such distinctiveness has gained the brand exclusive appeal as well as an international celebrity following.