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About
adidas is a name that can be translated in all languages with a single word: sport. Brand inspired by the day of the match, the thrill of the game, the excitement of every fan, the true sporting spirit. Adidas literally brings the sport closer to us and us - to the sport.
adidas Originals presents the true blend of authentic sporting style with global street fashion. Originals draws inspiration from history and gives a contemporary interpretation of favorite models of the past telling their story. The Originals products are clearly recognizable and are distinguished by the Trefoil logo, introduced in 1972.
The idea of Adi Dassler, the founder of the company, to provide the best possible equipment for every athlete in his specific discipline for years is a reality. The three main principles of adidas brand production: to be as functional as possible in terms of sport, to prevent injuries and to be as durable as possible, are becoming a winning strategy for the company.
adidas is a classic but also a modern life that is constantly developing.