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At BILLA, we trust that everyone deserves quality products at affordable prices. That is why we strive to provide an optimum ratio price-quality and the clients can always find everything for their taste in our shops:

The lovers of salads can always find quality and fresh fruit and vegetables are grown at more than 150 gardens in Bulgaria with the support of BILLA experts; 
to the lovers of delicious cooked meals we offer guaranteed warm means made at every 30 minutes in a healthy way, without frying;
always warm bread baked at every 30 minutes by BILLA bakers certified by the Ministry of education and science, waits for those of you who do not sit at the table without a nice bread;
and last but not least, we offer fresh meat and delicacies as well as everything necessary for everyday shopping among the assortment of specially selected quality goods and top brands.

To its rich product assortment, BILLA Bulgaria adds for their clients also its own brands, BILLA Brand, BILLA Premium and Clever, and a great part of the products under those brands  – dairy and meat products, bee honey, lyutenitsa, etc. are made in Bulgaria.

And to be sure that we satisfy our clients completely, we offer also continuous promotions and offers such:

Super price – your favorite articles at an attractive promotional price every week;
Weekly campaigns – more than 130 products at a promotional price every week;
BILLA Card campaign – more than 600 products at a promotional price every month with BILLA Card
Grande Offer - 25% discount of a group of products every Friday and Saturday with BILLA Card;
-50% discount for our loyal clients with a collection of points – collect points and take 50% discount of selected articles;

All offers What's new in Paradise Center
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To the Aks m
To the American Tourister
To the Anabel Arto
To the Armani Exchange
To the Bed Bath & Table
To the Calzedonia
To the Casio Watch Store
To the Cliché
Coffee Time
To the Coffee Time
To the Cropp
To the Desizo Monni
To the dm
To the Extravagance
To the Happy Socks
To the Lisca
To the MAC
To the Roxyma Dream
To the Samsonite
To the Tommy Hilfiger
To the United Colors Of Benetton
To the Week & Shop MDL
To the A Fish Named Fred
To the Admiral
Aks m 2
To the Aks m 2
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Ava Gold
To the Ava Gold
To the Badoo
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Chilli Hills
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Diesel
To the Diesel
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To the Easy Pay
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To the glo
To the Goto Jewellery and diamonds
To the GSM One
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To the Intesa
Intimissimi
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To the IQOS
To the Liu Jo
To the Liya's Home
To the LOccitane
Made by Society
To the Made by Society
To the Marsello kids
My snowdrop
To the My snowdrop
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To the Next
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To the Parfois
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To the Scandal
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Shoe Aquarium
To the Shoe Aquarium
Skechers
To the Skechers
To the Superdry
To the The Body Shop
To the The Factory Since 1968
To the The Funny t-shirt factory
To the Thomas Sabo
To the UNOde50
To the Yoncy
To the ZoyaBG Organic Shop
To the Берьозка
To the Био Маркет
To the Aks m
To the American Tourister
To the Anabel Arto
To the Armani Exchange
To the Bed Bath & Table
To the Calzedonia
To the Casio Watch Store
To the Cliché
Coffee Time
To the Coffee Time
To the Cropp
To the Desizo Monni
To the dm
To the Extravagance
To the Happy Socks
To the Lisca
To the MAC
To the Roxyma Dream
To the Samsonite
To the Tommy Hilfiger
To the United Colors Of Benetton
To the Week & Shop MDL
To the A Fish Named Fred
To the Admiral
Aks m 2
To the Aks m 2
To the Altinbas
To the Arabian’s Secret
Ava Gold
To the Ava Gold
To the Badoo
To the Billa
To the Bling
To the Bohemia
To the BOSS
To the CALVIN KLEIN JEANS
To the CCC
Chilli Hills
To the Chilli Hills
To the DAGI
Diesel
To the Diesel
To the District
To the Easy Pay
To the ECCO
To the Etam
To the Fan Point Flagship Store
To the glo
To the Goto Jewellery and diamonds
To the GSM One
To the Guess
To the INTERSPORT
To the Intesa
Intimissimi
To the Intimissimi
To the IQOS
To the Liu Jo
To the Liya's Home
To the LOccitane
Made by Society
To the Made by Society
To the Marsello kids
My snowdrop
To the My snowdrop
To the Nespresso
To the Next
To the Okaïdi
To the Parfois
To the PEPCO
To the Pepe Jeans
To the Scandal
To the Seven Seconds Man
Shoe Aquarium
To the Shoe Aquarium
Skechers
To the Skechers
To the Superdry
To the The Body Shop
To the The Factory Since 1968
To the The Funny t-shirt factory
To the Thomas Sabo
To the UNOde50
To the Yoncy
To the ZoyaBG Organic Shop
To the Берьозка
To the Био Маркет
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Sofia city
100 Cherni Vrah Blvd.