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Established just eight years ago in Tokyo, MINISO has grown into one of the most dynamic retail brands in the world, offering designer goods in all categories. MINISO is an undisputed market leader, in the fast-moving consumer goods segment, with over 4000 stores in 90 countries.


MINISO stores are selling over 100 MINISO-branded products per second – for children, teens and adults. The secret to MINISO’s success lies in its high-quality, cutting-edge design and low price! MINISO will continue to expand around the world, with a goal of managing 10,000 stores by 2023.


As a result of the partnership – between renowned Japanese designer, Miyake Junia, and Chinese investor end entrepreneur, Ye Guofu – in just a few years, MINISO has turned into the world’s fastest growing retail brand.