Timberland/Napapijri

The history of Timberland began 40 years ago with the creation of the eponymous Yellow boot, which over the years became the emblem of quality. The start was given by Nathan Schwartz in 1952. in Boston. Later they by his sons Sidney and Herman joined and the company moved to New Hampshire. In 1973. Sydney Schwartz presents the first ever waterproof leather boots. They are a combination of premium yellow nubuck, thick rubber sole and unparalleled craftsmanship. The yellow boot became an instant classic. It's called "Timberland". The shoe helps build the brand and sets new standards in the footwear industry. Initially it was created with the idea to be functional and waterproof, but over the years it became a fashion trend, conquering the markets in North America, Europe and Asia. Timberland, a subsidiary of VF Corporation, is a global leader in the design, engineering and marketing of high quality footwear, apparel and accessories for consumers who value their time outdoors. Timberland offers products under the brand Timberland ®, Earthkeepers ®, Timberland PRO ®, Mountain Athletics® and Timberland Boot Company ®, all of which offer quality and detailed workmanship and are built to withstand the harmful effects of natural elements. The new collections of shoes and clothing are made from renewable, organic and recycled materials, allowing people around the world to enjoy nature and always look great. "The world-famous brand Napapijri is on the Bulgarian market for several years. It takes care of your flawless look made of incredible innovative fabrics. Napapijri, which means "arctic circle" from Finnish launched in late 80s in Aosta, Italy as a division of Green Sport Monte BiancoS.p.A., which produced innovative backpacks and technological bags with the name Napapijri for demanding travelers. The aim of this family company to experimentation soon naturally develops in the making of clothing. With distinctive colors and practicality, the brand gradually abandoned brilliant colors, fashionable for wearing in snow and focuses on a completely different design that will create a new trend in the sector. Napapijri becomes an instant success with its trademark - the Norwegian flag by focusing on the more "urban" market segment. For the first time an extremely technological and sports brand make its way to urban wear. At the beginning of the new millennium, it is clear that Napapijri should consolidate their business and build an international network of distribution. This is achieved in May 2004, when the brand was sold to the American VF Corporation, a leader in the sportswear sector with brands oriented in producing jeans, accessories and underwear. From snowy mountains to city streets, from the sea to the busiest metropolises in the world of crowded airports to endless and desolate deserts: Napapijri began to circle the globe, making production, adaptability and strength in complete wardrobe of sportswear and casual clothing for men, women and children - marking a revolution and roll fashion trends in the sports segment. Brand with an international call for technical quality and sporty, cosmopolitan spirit. Style, which essentially is both technically sophisticated and targeted at modern and dynamic generation that is in constant motion, spontaneous and playful, yet extremely careful and rigorous in its selection.