How to get there

    • PARADISE_CENTER.jpgSince its official opening on March 28, 2013, Paradise Center has stood out as the most attractive place for commerce and entertainment, with impressive architecture and interior design. In 2018, Paradise Center became part of the NEPI Rockcastle Group. NEPI Rockcastle is a leading owner and operator of shopping centers in Central and Eastern Europe (CEE), with a presence in nine countries and an investment portfolio of €5.8 billion as at 31 December 2021.

      Paradise Center reflects the essence of Sofia - dynamic, modern, green, growing, preserving the comfort of the traditional urban environment. This is also the largest project of its class in Bulgaria and one of the unique ones in Europe. The concept is based on the synergy between man and nature, embodied both in the project logo and in every detail of the building.

      The shopping center sets new standards in the way of spending free time, with the rich range of services and entertainment for all ages – from sports venues, restaurants and cafes to children's centers, cinema halls to the largest and most modern event hall. In order to accommodate the expected number of visitors, the building has been designed with spacious interior and exterior areas.

      FACTS

      The impressive architecture and design of Paradise Center is inspired by its unique location - between the city center and the mountain. The conceptual design is by RTKL Associates Inc., an international architectural firm with experience designing over 4,000,000 sq.m. commercial areas worldwide. The project was implemented jointly by Proarch AD and Planning EOOD - leading Bulgarian designers. The investor of Paradise Center is BULFELD EOOD, and the main contractor is Comfort OOD.

      The developed area of the shopping center amounts to over 208,000 sq.m., and the gross lettable area to over 80,000 sq.m.

      The underground parking is on 2 levels with two entrances, providing nearly 2000 parking spaces.

      TENANT MIX

      Among the key tenants are the brands of the Inditex group - Zara, Bershka, Pull&Bear, Stradivarius, Massimo Dutti, Oysho, the fashion giant LPP – Reserved, Mohito, Cropp, House, Sinsay. The leading fashion chain H&M is also present with a key site in the shopping center. The leading cosmetic chains SEPHORA, MAC, DOUGLAS, as well as the anchor NEW YORKER are also represented.

      The leading Technopolis hypermarket chain is also among the key retail outlets.

      International chain Cinema City attracts moviegoers with a 14-screen multiplex, including a 100-seat 4DX cinema hall. Walltopia - the Bulgarian company, which is also the world's largest manufacturer of climbing walls, built an entertainment center for adults and children - Funtopia Bulgaria and a trampoline park - Ninja park.

      On an area of 4,032 sq.m. the Orange Fitness sports complex is located, which has a swimming pool, a restorative spa and relaxation center, fitness, squash, spinning and yoga.

      An important role in the positioning of Paradise Center is played by the Sofia Event Center event venue - a unique multifunctional complex without an equivalent in Bulgaria, which has a hall for 2000 people and an open panoramic terrace.

      Since its opening, Paradise Center has established itself as the lifestyle center of fashion, entertainment and events - a favorite place of residents and guests of the capital, as well as the host of some of the most important events in the cultural and business calendar of Bulgaria. The challenge is to continue its development by betting on innovative forms and high standards in commercial formats, attractive ways to spend free time and leadership in event management.